Now you need to maintain your website and position it
for growth...
Evaluating and
maintaining your website
Once your site is launched, you need
to measure its performance. This means evaluating the traffic
you get, adjusting the content to accommodate the traffic,
and making sure that everything looks fresh. In the context
of a maintenance agreement, we typically ...
- select a good traffic analysis package for you
- monitor the site logs to quantify the success of your
site.The logs tell us which pages were viewed, which were
the most popular, and what Web browser versions people
preferred.
- analyze the server logs to develop as much quantitative
data as possible
- archive your site logs for long-term analysis
- work with you to establish a schedule of cosmetic changes
to keep the site engaging.
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