We've got a deal...
Once your management has approved our website plan and cost estimates, we move
to the creative phase.
Creating
Design
In the design phase, we take your ideas
and translate them into graphics. The sequence that this
process follows includes the following tasks.
- Rough out the graphics and interface design.
- Develop story boards.
- Get approval of the page templates, page design variations,
and overall graphic design specifications.
- Create the artwork.
Creating Content
The content of your website could not
be more important. It reflects who you are and how you are
perceived by your clients. We thus put a lot of time and
effort into getting it right.
We typically use the following steps
to shape the content of your website into a structure that
integrates all of your selling efforts.
- Enlist the support of each department in your organization
to assign a representative to help refine the content
as it emerges.
- Identify the technical support required to produce your
content.
- Design a site map that defines how the site will be
structured.
- Choose the browser support we feel is right for your
audience.
- Based on your audience profile, create a check list
against which you can verify that your site fills the
needs of your potential users.
- Incorporate the content components into the actual website
pages.
- Build prototypes of the site against which we can test
the navigational features.
Marketing
the website
Marketing your website simply means
attracting as many clients to it as possible. There are
several means available to do this...
- Work with us to make your website an integral part of
all your marketing campaigns and corporate communications
programs.
- Ensure that your Web address appears on every piece
of correspondence and marketing collateral that your organization
generates.
- List your site in standard Web indexes, such as Google,
Yahoo, Altavista, MSN, and AOL.
- Work with us to fashion keywords and meta tags to present
the best possible profile to a search engine.
- Cross-promote your site with affiliated businesses,
professional organizations, and broadcast or print media.
- Launch a Microsite email program designed to get a newsletter
into the hands of your customers periodically. A Microsite
graphically presents your newsletter in the context of
an email with links to your website. The newsletter keeps
customers abreast of whats going on with your organization
and invites them to return to your website for details.
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