Why TechMuse?

Please consider some very good reasons for choosing TechMuse. . .

TechMuse can help you build a solid foundation upon which to create an enduring selling tool: your website. We are adept at identifying your marketing objectives, defining your website goals, targeting your audience, and creating your online identity that works. We plan and build a visual presentation that supports your e-business programs and objectives.

Our goal: deliver a simple and engaging website that will grow your business!

Emphasis on Marketing

We start with the basics—marketing. The artwork comes later. You can’t build a website with clever graphics alone. You've got to integrate the design of your site with your overall marketing plan.

So, we take your marketing plan and build a website plan around it.

In doing so, we follow a defined set of steps that enables you to understand the process before we even begin. We have you sign off on deliverables at each step along the way.

Once we get your approval on the marketing, we start the artwork. We design graphics, write copy, and deploy a navigational system. This process puts a face on your e-business plan.

We are in the business of building productive assets, not overhead. We intend that the assets we build—with proper maintenance and care—will last for years, helping you create income streams that will grow your business. If your website doesn't create customers, develop continuing relationships, and bring in more opportunities, it was planned that way...or more to the point, it wasn't planned well in the first place.

Strategic Planning Experience

Strategic planning is a discipline that every large company integrates into its operating budget. It's a discipline because it requires managers to sit down and make difficult decisions about rolling forecasts, fiscal-year contingencies, and five-year plans. And it all costs time and money. But as any senior manager will tell you, a good strategic plan can add more to the bottom line than any other item in the company's arsenal of strategic weapons.

TechMuse approaches website development in the same way. We apply the discipline we learned from years of hands-on experience forming plans and making product forecasts. We discuss your short and long-term objectives. We look at your company, your products or services, your industry, and your business model. We get a feel for your markets and the competitive position you hold in them. And then we build your site.

Image-Building Graphics

Graphics not only dress up your website, they contribute to the overall impression that you make visually. This visual impression—in combination with the words you choose—influences prospective customers and the image they form when visiting your website.

TechMuse takes pride in designing image-building graphics.

Technical Writing Skills

Good writing sharpens the focus of the message you wish to convey. You can put together a good plan with dazzling graphics, but if your message is not clear, concise, and accurate you have wasted your time.

TechMuse is skilled at presenting complex arrays of information in easy-to-read layouts. We have been trained to go the extra mile to ensure that your content is crisp and clear.

References

Typical comments: Jayne Clark, VP Marketing of Turtle & Hughes said: "I have had a few minutes to get into the guts of the site and am immeasurably impressed. The layout is uncluttered and intelligent and for providing so much information, it is clean and elegant. Frank (chairman) loves it and wants to make sure “many hands are involved in its content". As an information architect you should be pleased as T&H is a difficult community to wrap your arms around and you have moved us into the realm of user friendly...Once again thank you for a beautiful site and I am looking forward to launching it with a big bang."

"Thanks for all of the outstanding work I know this has been a protracted exercise in patience."

"We are incredibly impressed with the service, effort and quality of work you delivered on our very high profile project. You really went all out to help us. And we felt that all the way through, in terms not only of time but in the quality of work."

The bottom line . . .

Summarizing the many benefits of working with TechMuse, you get...

Each of these benefits is significant. Together, they represent a powerful combination and answer the question, "Why TechMuse?". We'll give you the best return on your website investment that you can find in the marketplace. We look forward to working with you!

top